Does Apple Price Match? Unraveling the Mystery

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Apple products are renowned for their sleek design, cutting-edge technology, and premium price tags. For customers looking to save a few bucks, the question often arises: does Apple price match?

In this comprehensive guide, we’ll explore Apple’s price matching policy, how it works, and other ways you can save money on Apple products. Buckle up for an informative ride, as we unravel the mystery surrounding the Apple price matching question.

Before diving into the heart of the matter, let’s first understand what price matching entails. Price matching is a retail strategy in which a store promises to match or beat a lower price offered by a competitor for the same product.

This practice aims to gain customer loyalty, improve customer satisfaction, and prevent customers from purchasing from competitors.

Does Apple Price Match? The Official Policy

Now that we know what price matching is, let’s answer the burning question: does Apple price match? The short answer is yes, but with limitations. Apple’s Retail Stores and offer a price matching policy, but it’s not as comprehensive as other retailers.

Does Apple Price Match

According to Apple’s official policy, they will match the lower price of a qualifying product found at a local or online competitor or an authorized reseller. However, the product must be identical, brand new, and in stock at the competitor’s store.

Apple limits the price matching to 10% of the competitor’s price, meaning you won’t necessarily get the lowest price available, but you could still see some savings.

Exceptions to Apple’s Price Matching Policy

There are several exceptions to Apple’s price matching policy that you should be aware of:

1. No price matching for carrier-subsidized devices

Apple does not match prices for products purchased with a carrier contract or financing plan.

2. Exclusion of certain resellers

Apple reserves the right to exclude certain resellers or stores from their price matching policy.

3. No price matching on special promotions

Apple does not match prices on special promotions, including Black Friday, Cyber Monday, or limited-time deals.

4. No price matching for refurbished or open-box items

Apple only price matches brand new items and does not match prices for refurbished or open-box products.

How to Request a Price Match at Apple

To request a price match at Apple, follow these steps:

1. Locate the qualifying lower price

Find a lower price for the identical product at a local competitor or an authorized reseller. Ensure that the product is in stock at the competitor’s store.

2. Contact Apple

For price matching at Apple Retail Stores, bring the competitor’s advertisement or online price listing to the store. For price matching on, contact Apple Customer Support by phone, chat, or email, and provide them with the competitor’s pricing information.

3. Confirm the price match

Apple will verify the lower price and, if it qualifies, apply the price match, up to 10% off the competitor’s price.

4. Alternative Ways to Save on Apple Products

If you’re looking for additional ways to save on Apple products, consider the following options:

a. Shop during sales events

Apple occasionally offers discounts during special sales events like Black Friday or Cyber Monday. Keep an eye on these promotions to snag a deal.

b. Purchase refurbished products

Apple offers certified refurbished products with a full warranty and the same quality assurance as new products. These items are usually significantly cheaper than their brand-new counterparts.

c. Take advantage of education pricing

If you’re a student, teacher, or education staff member, you may qualify for special education pricing on select Apple products. Visit Apple’s Education Store to check eligibility and view available discounts.

d. Use a rewards credit card

Some credit cards offer cashback or reward points for purchases made at Apple or other electronic retailers. Check your card’s reward program to see if you can earn points or cashback on your Apple purchase.

e. Trade in your old device

Apple offers a trade-in program where you can exchange your old Apple device for credit towards a new purchase. This can help you save money on your next Apple product.


Does Apple price match online retailers like Amazon or Best Buy?

  • Apple will price match authorized resellers, which may include online retailers like Amazon or Best Buy. However, the product must be sold directly by the authorized reseller and not through a third-party seller on their platform.

Can I get a price match for a product purchased at an Apple Store within the past 14 days?

  • Yes, if you find a lower price for the same product within 14 days of your purchase, Apple may offer a price adjustment. Contact Apple Customer Support or visit an Apple Retail Store for assistance.

Does Apple price match for accessories or non-Apple products?

  • Apple’s price matching policy applies only to specific Apple-branded products. It does not cover accessories or third-party products sold at Apple Stores or on


To sum it up, Apple does offer a price matching policy, but with limitations. You may be able to save up to 10% off a competitor’s price on qualifying Apple products.

However, it’s essential to be aware of the exceptions and restrictions of their policy. Additionally, exploring alternative ways to save on Apple products, such as purchasing during sales events or buying refurbished devices, can help you get the most out of your hard-earned money.